Domain Renting

Try before you Buy ?

 

It makes sense for any company or organisation to always own it's Primary Internet Domain(s) in order to safeguard it's intellectual property, trademarking or brand identities on the web. 

However, as the web gets 'noisier' and companies struggle to be noticed amongst the increasing numbers of competitors going on-line, it becomes essential to have as many paths leading to your site as you can you possibly afford.  If you have to buy pre-registered domain names outright from domain brokers, this could prove to be very expensive. Domain Renting or Leasing provides the solution.

 

So how will NEW customers find you ?.

If you are lucky, potential customers will usually find your site after a search for 'generic' terms or phrases relating to the type of business you are in and for the type of products or services you may sell. Assuming of course that yours is the business with the foresight to have registered those 'generic' terms or phrases as web address (URLs) and incorporated them as entries in the popular search engines and directories.

 

Don't rely on your Company's Web Address Alone.

With the exception of high profile household name companies, a company's web address based on it's trading name (Primary Internet Address) is unlikely to generate any significant internet traffic to your site (if any).  The trick is to use several 'generic' domain names as hooks or Traffic Catchers.  These hooks will pull customers directly to your site (and not those of your competitors).  TrafficCatchers URLs are usually based on Key Words,  Key Phrases  and  Product Brand Names etc.  In short, words that your prospective customers would intuitively search or guess the web address for.

Examples:

eConsumers will often type in a guess address (URL) in the hope they will find a suitable site without the need to have to search for one. For example 'www.grammarschools.com'  would be the obvious guess for a parent looking for details on Grammar Schools.

A typical BMW Car Dealer, is unlikely to be found on the web by their normal trading name. So to be found by a search or even better, directly from the browser's address bar, they should have ;

'www.CheapBMWcars.com' coupled with 'www.CheapGermanCars.com' and 'www.NewCarSelector.com'. For their used car section, 'www.CheapUsedCars.co.uk' should working for them to.  The more generic the address the more likely the chance of being found first.

 

The more TrafficCatchers you have working for you, the greater your chances of being the customer's first port of call.

 

Renting Makes Business Sense

It makes business sense to rent those domain names that will make good intuitive or 'logical' hooks for your site or business and so secure a competitive advantage on the web.

Renting preserves your valuable cash and allows you to benefit from many domain names working for you. (more than you may otherwise have been able to afford).

 

  • Tax Efficient Business Cost.

  • Easy Budgeting. Easily Justified.

  • Minimal Financial Commitment.

  • Low Cost / High Visibility eMarketing Resource.

  • Domains Pre-Registered and Pre-Integrated into Search Engines / Directories.

  • Domains are ready to be productive within 24 hours.

  • 24 x 7 x 365 Global Visibility.

 

How does Renting Work ?.

Once you have selected your domain(s).   We will configure those domain(s) to point directly to your web site and if required, have any emails addressed to those domains, forwarded on to your own designated email address. (Domain management is included as part of the monthly rental cost).

For all this, you will be charged an all inclusive monthly equivalent cost. (to be paid Monthly in advance). Throughout the agreed rental period, you will have exclusive rights to your chosen domain(s).

If you decide you no longer wish to rent a domain. You simply provide us with 2 months notice that you no longer require the domain(s).

Its as simple as that.

  • We reserve the right to cancel the rental agreement, giving you a minimum of 2 months notice.
  • We retain ownership of and all rights to the domains we provide for rent.

 

Note: All domains we provide for rent or lease, are hosted by a third party Internet Service Provider   (ISP).  As such we cannot be held responsible for any subsequent disruption or failure of the ISP's equipment or service(s).